Developed and art directed Toyota's first long-form Prius walkaround series, introducing the next-generation Hybrid and Plug-in Hybrid through a cinematic, tech-forward digital experience. The project spanned concept development, virtual production, website design, on-set art direction, and post-production, resulting in an immersive campaign that blended product education with compelling visual storytelling.
Creative Director
Norman Brown
Associate Creative Director
Philip Samartan, Abraham Kwak
Art Directors
Tran Lam
Copy Writers
Aaron Maza
Director
Joe Sill
Virtual Production
Nant Studios
Production
Florence
Post-Production
Harbor, Lime Studios
Producers
Dustin Oliver, Dito Prado
Talent
Austin Evans
Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.
POSITIONING
A lifestyle of individuality and a tribute to an era of simple yet innovative engineering. With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.
Best Wishes, • Event Poster
+ Andrew Tran
Best Wishes, • Collage Template
+ Andrew Tran
Best Wishes, • Collage Posters
Best Wishes, • Polaroid Portraits
+ Andrew Tran, Racheal Tran
Best Wishes, • Desk Portraits
+ Racheal Tran
Best Wishes, • Merch
+ Jake Winkle
Best Wishes, • Merch
+ Carmen Qiu
Best Wishes, • Stickers
Best Wishes, • Brochure
+ Gabby Gobatan
Best Wishes, • Goodbye Letters
Best Wishes, • Behind the Scenes
