626 Night Market

Discipline

Print, Typography

Client

626 Night Market

Agency

N/A

Year

2022

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Experimental event poster of six type methodologies.

Overview

The event chosen was the 626 Night Market based in Arcadia, CA the largest night market in the U.S., it is inspired by the famous open-air nighttime bazaars of Asia, where people come together to eat, drink, socialize, and be entertained. It has the finest Asian cuisine, activities, along with live music. Throughout this project I experimented with many varations of compositions and improvised each round. Every poster was completely different from the last, the final version is a combination of all six methodologies.

Deliverable

Print
Typography

Design
Tran Lam

‍

Drafts
‍

Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.

POSITIONING

Corolla Hatchback isn't just a car — it’s
a lifestyle.

A lifestyle of individuality and a tribute to an era of simple yet innovative engineering. With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.