Toyota GR Family

Discipline
Art Direction
Client
Toyota
Agency
Saatchi & Saatchi
Year
2024
Welcome to the GR Garage
Overview

The Visual Direction: Tunnel Vision
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When the traffic’s away, the GR’s will play.
A thrilling race unfolds between the cars the moment they enter an empty tunnel, serving as a gateway portal for the trio to unleash their full power as the trio dash towards the opposite side. Enhanced by strategically placed motion blur around the environment, the visuals creates a dreamlike and exhilarating atmosphere, immersing you as if you were behind the wheel.

Deliverable
  • Art Direction
  • Web Design

Creative Director
Norman Brown

‍Art Directors
Emily Duong, Tran Lam
‍
Copy Writers
BT Jackson, Veronica Alcocer

Photographer & Director
Anton Watts

Post-Production
Curve, PXP

Producers
Alec Granieri, Kathy Whitbeck

Talent
Ryan Tureck

POSITIONING

Pure mastery, infinite thrill.

Crafted by enthusiasts for enthusiasts, every vehicle in the GR lineup is a testament to superb craftsmanship and unyielding passion for the drive. The GR experience goes beyond the ordinary; it forges a profound connection between driver and machine. Every moment behind the wheel is an opportunity to test the boundaries of performance, pushing the vehicle to its limits with hair-raising thrills.

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Best Wishes,
•  Event Poster
+ Andrew Tran

Behind the Scenes

Best Wishes, •  Collage Template
+ Andrew Tran
‍

Best Wishes, •  Collage Posters
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Best Wishes,
• Polaroid Portraits
+ Andrew Tran, Racheal Tran
‍


Best Wishes,
• Desk Portraits
+ Racheal Tran
‍


Best Wishes,
• Merch
+ Jake Winkle
‍


Best Wishes,
• Merch
+ Carmen Qiu
‍


Best Wishes,
• Stickers
‍


Best Wishes,
• Brochure
+ Gabby Gobatan
‍


Best Wishes,
• Goodbye Letters


Best Wishes,
• Behind the Scenes