Toyota GR Family

Discipline

Art Direction

Client

Toyota

Agency

Saatchi & Saatchi

Year

2024

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Welcome to the GR Garage

Overview

When the traﬃc’s away, the GR’s will play. A thrilling race unfolds between the cars the moment they enter an empty tunnel, serving asa gateway portal for the trio to unleash their full power as the trio dash towards the opposite side. Enhanced by strategically placed motion blur around the environment, the visuals creates a dreamlike and exhilarating atmosphere, immersing you as if you were behind the wheel.

Deliverable

Art Direction
Web Design

Creative Director
Norman Brown

Art Directors
Emily Duong, Tran Lam
‍
Copy Writers
BT Jackson, Veronica Alcocer

Photographer & Director
Anton Watts

Post-Production
Curve, PXP

Producers
Alec Granieri, Kathy Whitbeck

Talent
Ryan Tureck

POSITIONING

Pure mastery, infinite thrill.

Crafted by enthusiasts for enthusiasts, every vehicle in the GR lineup is a testament to superb craftsmanship and unyielding passion for the drive. The GR experience goes beyond the ordinary; it forges a profound connection between driver and machine. Every moment behind the wheel is an opportunity to test the boundaries of performance, pushing the vehicle to its limits with hair-raising thrills.

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Best Wishes, • Collage Template
+ Andrew Tran

Best Wishes, • Promotional Flyers
+ Rylie Kimura, Patrick Brennan

Drafts
‍

Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.

POSITIONING

Corolla Hatchback isn't just a car — it’s
a lifestyle.

A lifestyle of individuality and a tribute to an era of simple yet innovative engineering. With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.