Corolla Hatchback FX Edition

Discipline

Art Direction

Client

Toyota

Agency

Saatchi & Saatchi

Year

2025

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The Vinyl Vault

Overview

A lifestyle of individuality and a tribute to an era of simple yet innovative engineering.

With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.

The Visual Direction; The Vinyl Vault is about leaning into an experience that explores the history behind old things made new and the connection and community it inspires. Centering around a unique record pop-up shop located at a hilltop park. This inclusive experience is not only timeless but it creates a sense of connection with the past to the present by bringing like-minded individuals with niche interests together.

Deliverable

Art Direction
Set Design
Web Design

Creative Director
Norman Brown

‍Art Director
Tran Lam
‍
Copy Writer
Christine Ocampo

Photographer
Dave Hill‍

Agency Producer
Dito Prado

‍Producers
Avenue 44 Productions, Liz Komroy, Colin Gillooly

Production Design
‍FAETHGRUPPE, Meagan & Kendall Faeth

Post-Production
Recom Farmhouse

Talent
Emely Maltsberger, Cedric Pham, Perris Howard

Drafts
‍

Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.