Best Wishes, Show

Discipline

Art Direction, Branding, Creative Direction, Photography, etc.

Client

N/A

Agency

Freelance

Year

2023

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A space to reminisce on each and everyone’s growth since entering the program, all the while welcoming and starting a new chapter––whatever that may be. In other words, this show will be our yearbook.

Overview

Two years ago, we applied to this program with the hopes of improving as designers. What we faced was a pandemic that limited our access to the studio, resources, and in-person interaction. Through many days in solitude, sleepless nights, and virtual critiques, we came to realize that to push forward, we had to rely on our classmates as much as ourselves. It is now we understand that this program had more to offer than a curriculum, but a cohort of lifelong bonds.

We are a collection of individuals brought together through similar aspirations. Our cohort is best defined by the journey on which it has embarked, one that culminates with an exhibition exploring the works of twenty-three imaginative designers. Here, we document each designer’s creative process and demonstrate their abilities and talents.

This exhibition marks the end of our journey at CSULB. It is a space to reminisce on each and everyone’s growth since entering the program, all the while welcoming and starting a new chapter––whatever that may be. In other words, this show will be our yearbook. The memories and camaraderie we’ve formed over these past few years will be shown for all to see.

And with that, we say goodbye.

‍Best Wishes,
The Class of FA’22

Deliverable

Creative Direction
Art Direction
Typography
Environmental
Manifesto
Marketing
Merchandise
Photography
Reel
Social Media
Web Design

Creative Director
Tran Lam

Art Directors
Andrew Tran, Nadine Nazareth, Jake Winkle
‍
Environmental
Gabby Gobaton, Melissa Flores, Patrick Brennan, Natalie Sarkissian, Elliot Bollefer, Gisselle Ramirez, Hailey Le

Manifesto
Patrick Brennan, Nadine Nazareth, Elliot Bollefer, Andrew Tran, Vicky He

Marketing
Rylie Kimura, Gabby Gobaton, Patrick Brennan, Gisselle Ramirez, Vicky He, Jane Shuieh

Merchandise
Jake Winkle, Nadine Nazareth, Melissa Flores, Carmen Qiu, Josephine Kim, Danny Nguyen, Vicky He

Photography
Racheal Tran, Tran Lam

Reel
Elliot Bollefer, Boontara Sanitpong, Juliet Scott, Jane Shuieh, Hailey Le, Danny Nguyen

Social Media
Racheal Tran, Hector Navarro, Rylie Kimura, Josephine Kim, Carmen Qiu, Andrew Tran

Web Design
Juliet Scott, Rylie Kimura, Boontara Santipong, Danny Nguyen

Best Wishes, • Collage Template
+ Andrew Tran

Best Wishes, • Promotional Flyers
+ Rylie Kimura, Patrick Brennan

Drafts
‍

Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.

POSITIONING

Corolla Hatchback isn't just a car — it’s
a lifestyle.

A lifestyle of individuality and a tribute to an era of simple yet innovative engineering. With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.