Baskerville Type Specimen

Discipline

Typography, Editorial

Client

N/A

Agency

Freelance

Year

2022

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Baskerville x Film Photography

Overview

The project was to design a type specimen book with a subject of interest and find a solution to enhance the typeface.

The chosen type family is Baskerville and subject of interest of medium format film photography. Baskerville is classified as a transitional serif typeface designed by John Baskerville, it is considered one of the most notable and representative fonts during the Transitional age. Today, it is one of the most recognized typefaces in typography, used in Kate Spade’s logo, The Canada wordmark, Lancome logo, etc.

The type specimen showcases Baskerville’s various weights, letters, numerals, characters, glyphs and sizes in use with a relation to Medium Format film photography.

Deliverable

Typography
Editorial

Creative Direction
Tran Lam, Devin Dailey, Torres

‍Design
Tran Lam

‍

Drafts
‍

Experimental event poster designs with the concept of combining six methodologies; expository, biomorphic, representational, sympathetic, ambiguous, and antithetical. Through this process, we went through a new round of poster compositions per round, each exploration is vastly different from each other. Every poster was completely different from the last, the final version is a combination of all six methodologies.

POSITIONING

Corolla Hatchback isn't just a car — it’s
a lifestyle.

A lifestyle of individuality and a tribute to an era of simple yet innovative engineering. With a sleek silhouette and sporty performance that turns heads wherever it goes. When it comes down to it, heritage should inspire us all.